Privacy Policy
We prioritize the protection of your information and confidentiality while using our Site, so we take appropriate security measures and ensure user-friendliness. The Policy defines the terms and conditions of processing your data, as well as your rights and obligations related to this process.
Terms and definitions:
a) Application – software developed for use on mobile devices with Internet access running on Android or iOS operating systems, in particular smartphones and tablets, which allows you to use the services of Viravix.
b) Website – the official website of Viravix located at https://www.viravix.com/, accessible through web browsers or the Application.
c) Viravix ID – a unique identifier associated with the user’s account on the Website, which allows the user to identify the user for participation in special programs and promotions.
e) User – an individual or legal entity that uses the Website and services of Viravix.
f) Viravix Group OÜ is an engineering company registered at: Jõe 4C, Harju maakond, Keslinna linaosa, 10151 Tallinn, Estonia, with taxpayer code:EE101750518.
g) GDPR – Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC.
The controller of personal data is:
Viravix Group OÜ : Jõe 4C, Harju maakond, Keslinna linaosa, 10151 Tallinn, Estonia
LPP has appointed a Data Protection Officer, who can be contacted for all matters related to the processing of personal data and the exercise of rights related to data processing:
– by phone number: +372 (880) 7560
– by e-mail: ask@viravix.com
Purposes and legal grounds for processing personal data
- Provision of engineering services and customer support
We process your personal data to ensure the effective provision of our services, as well as to fulfill our contractual obligations, in particular
a) providing access to our engineering solutions, products and services through the Website and other online platforms of Viravix Group OÜ;
b) registering an account on our Website to participate in programs, events and special promotions organized by Viravix Group OÜ;
c) communicating with customers regarding our services, including support and advice;
d) processing orders, settlements, payment and delivery of engineering solutions and equipment;
e) ensuring the smooth operation of our Website and providing technical support;
f) organizing and conducting promotional campaigns, events and other marketing activities;
g) processing customer requests for technical support, return or maintenance of equipment;
h) providing information materials, newsletters and other means of communication regarding new services, solutions and offers of Viravix Group OÜ;
i) ensuring the security and protection of data in the course of providing our services.
Your personal data is processed on the basis of a contract concluded with you (Art. 6(1)(b) GDPR) for the performance of Viravix Group OÜ’s obligations. In cases where the processing is not directly related to the contract, we are guided by our legitimate interest in providing quality services and customer support (Art. 6(1)(f) GDPR).
Presentation of goods and services
Your data may be processed for the following purposes:
a) analyzing the frequency of your browsing on our Website and presenting the engineering solutions and services of Viravix Group OÜ based on your order history and interests;
b) personalizing the presentation of our solutions and services based on the data you provide, which allows us to better meet your needs;
c) adapt the display of products on the pages of our Website and create recommendations that meet your professional needs and preferences.
To do this, we use data about your device and access to the Site, as well as similar data received from our partners. The personalized presentation of our solutions and services improves the usability of the Site and ensures the availability of all our offers. Such personalization allows us to more effectively present products and services that meet your professional needs.
The legal basis for processing data for the purpose of tailoring our products and services to your interests is the legitimate interest of Viravix Group OÜ in direct marketing (Article 6(1)(f) GDPR).
Advertising and market research, data analysis
As part of our marketing and data analysis activities, we use your personal data for the following purposes
a) creating targeted groups of users with similar interests and needs (including social networks such as LinkedIn, Facebook), demonstrating a similar approach to using our Website and ordering services (segmentation);
b) collecting and processing information about demographic data, professional interests, work habits and use of the Website for the purpose of conducting marketing activities aimed at promoting the services and solutions of Viravix Group OÜ;
c) identifying and forecasting trends in the field of engineering solutions;
d) forecasting the demand for our services in the online environment;
e) advertising our engineering solutions and services;
f) planning and analyzing the effectiveness of advertising campaigns in target groups;
g) improving and adapting advertising activities to promote our solutions and services.
This allows us to present you with the most relevant and interesting offers using aggregated and anonymized statistical data, as well as data that can be attributed to a specific person by performing additional actions. This allows us to more accurately meet your expectations and professional needs, increasing the effectiveness of our marketing efforts.
Product and technology development
We use your data to improve our products and services, develop innovative technologies and customize them to meet your professional needs. This includes the use of aggregated, pseudonymized or anonymized data, which allows us to more effectively solve problems related to the use of our engineering solutions and improve the level of customer service. The main goals we pursue include:
a) developing technical solutions to simplify the process of selecting and implementing engineering products;
b) improving communication channels with our customers, including automated communication tools (e.g., chatbots)
c) optimizing personalized services and technologies in the areas of engineering solutions, marketing and customer support;
d) development of technologies to ensure the security of information systems, protection of personal data and fraud prevention;
e) improving business and logistics processes to facilitate faster and more efficient contract execution and service delivery;
f) continuously improving technical solutions that enhance the personalization of our engineering services;
g) preventing fraud in the process of providing our services.
The legal basis for processing your data is our legitimate interest in developing products and technologies necessary for the efficient conduct of our business and offering solutions that meet your professional needs (Article 6(1)(f) GDPR).
Optimization of services
To ensure the high quality of our business operations and to protect the interests of Viravix, we process your data in order to:
a) improve the quality of customer service provided through our support department, in particular by automating the processes of processing requests and resolving problems encountered by our customers;
b) prevent fraud and ensure the security of your data and our systems;
c) ensuring that your rights as a consumer are respected, including the right to file complaints, return goods and other actions provided for in the agreements concluded with us;
d) to properly fulfill our obligations, including maintaining appropriate documentation, including tax documentation, related to the sales contracts we have entered into;
e) ensuring that our activities comply with the requirements of applicable law, especially in terms of consumer protection and personal data protection;
f) to comply with internal requirements and standards of Viravix necessary to maintain our operations at a high level.
The legal basis for processing your data is our legitimate interest aimed at optimizing business processes and ensuring that our activities comply with legal requirements. Where processing is necessary to fulfill our obligations under the law (e.g. tax law or consumer protection), the processing is carried out to demonstrate our compliance with such regulations (Article 6(1)(f) GDPR).
What data do we process
a) For the performance of contracts: first and last name, e-mail address, telephone number, address (street, house number, apartment number, postal code, city or town, country), individual tax number (if invoiced).
b) To receive notifications about the availability of the goods you have specified: e-mail address.
c) To make payments for the goods you have returned: bank account number.
d) To contact you: first and last name, transaction details (delivery address, goods ordered), contact details (postal address: street, house number, apartment number, postal code, city or town, country, e-mail address, telephone number). In order to improve the quality of customer service, we may record telephone conversations, which you will be informed about at the beginning of the conversation.
Rights of data subjects
In relation to the processing of your personal data, you have the following rights:
a) Objection to processing: You can object to the full or partial processing of your data or processing for a specific purpose.
b) Restriction of processing: You have the right to restrict the processing of your data for a specific period or within a specific scope.
c) Data rectification: You can correct or clarify your personal data. You can also make changes yourself.
d) Data portability: You may request that we transfer your data to another organization. To do so, please contact us via the contact form, indicating the name and address of the organization to which you want your data to be transferred, as well as the amount of data to be transferred. The data transfer will be carried out electronically after confirming the request to ensure the protection of your data and to confirm that the request has come from you.
e) Receiving information about processing: You have the right to receive information about the scope of processing of your personal data.
f) Lodging a complaint: You can lodge a complaint with the personal data processing supervisory authority. Address: Jõe 4C, Harju maakond, Keslinna linaosa, 10151 Tallinn, Estonia
Submitting requests and exercising your rights will not affect any actions we have previously taken. We will inform you of the results of your request within one month.
We retain your transaction data for the period required by tax law or to pursue our legitimate interests as a Controller, such as to collect evidence related to complaints or returns. Deletion of your data will not result in the termination of its processing in these respects.
Contacting us regarding the processing of personal data
You can send us any notifications or requests related to the processing of your personal data in a way convenient for you:
a) By e-mail: ask@viravix.com
b) By phone: +372 (880) 7560 (payment for the call according to the operator’s tariffs).
c) Feedback form on the website
d) Postal address:
Viravix Group OÜ, Jõe 4C, Harju maakond, Keslinna linaosa,
10151 Tallinn, Estonia
Personal data retention period
We keep your personal data for the following periods:
a) Tax legislation:
5 years after the end of the tax year in which our tax liability arose (transaction data).
b) Customer support:
2 years after each customer service contact (in any form).
c) Promotional mailings:
As long as you do not withdraw your consent to receive mailings.
d) Direct Product Promotions:
Unless you expressly and legally object to direct marketing of our products.
e) Waiting for notification of product availability:
Up to 6 months after your request.
f) Statistical activities and defense of claims:
Until the expiry of the period provided for by applicable law for making claims (e.g. complaints.
These data retention periods are determined to ensure that we fulfill our obligations to you and comply with legal requirements. Upon expiration of these periods, your personal data will be deleted or anonymized in accordance with legal requirements.
Transfer of data for processing and sharing
We transfer your personal data to our partners and group companies involved in the processes necessary to achieve the specified purposes. These include, but are not limited to, employees of warehouses and points of sale. To improve the user experience of our online store, we may also transfer your data to providers of IT or analytical services, such as services for the preparation of personalized product offers or user segmentation, as well as to cloud service providers that provide data storage and processing. In addition, we transfer data to companies that send out advertising materials, as well as to organizations involved in the execution of contracts concluded on our Site, such as courier services and payment systems. Once the data is transferred, these organizations become the controllers of such data.
Outside of the purposes set out in our Privacy Policy, your personal data will not be shared with third parties or any other organizations. You will receive promotional materials exclusively from us, and we do not share your data with third parties for promotional purposes.
We guarantee the security of your personal data processing by applying reliable and carefully selected technical and organizational measures.
Commercial information – Newsletter
You can subscribe to our newsletter by entering your email address or phone number. By subscribing, you agree to receive commercial information from our company (via e-mail or text messages). We will inform you about new products and services, current trends, special offers, sales, discount codes, as well as provide reminders of incomplete purchases in the online store. We may also invite you to participate in surveys to obtain your opinion.
You have the opportunity to unsubscribe at any time by using the link provided in each of our communications or by sending an email to ask@viravix.com
Notifications about product availability
At your request, we may send you email notifications about the availability of products you are interested in. As soon as the product you are interested in is available, you will receive a notification to the email address you provided. Providing personal data is voluntary, but necessary to receive such notifications.
Data processed by websites and mobile devices
In order to provide you with services (if necessary or in the legitimate interests of us or third parties), we may automatically receive and record data transmitted to our servers by your browsers or devices. This includes cookies, IP addresses, software and hardware parameters, pages visited, mobile device identification numbers, information about application usage, and other data about your devices and systems. The collection of this information helps us to ensure the proper functioning of our website and provides you with a user-friendly experience and full access to our services.
Cookies
Cookies are small text files that are stored on your device and contain IT data necessary for the proper functioning of our Website. They allow us to recognize your device and customize the appearance of the Site according to your preferences. Cookies are necessary for proper authorization on the Site and ensure the uninterrupted use of all its functions. They store information about your actions on the Site, but do not allow you to be fully identified. Cookies may be used for the following purposes:
a) Customizing the content of the Site according to your preferences and optimizing the web page experience.
b) Creating statistics that help us understand how you use our Site and show you content that matches your fashion interests.
c) Maintaining the user’ s session to ensure a continuous experience on the Site.
d) Displaying promotional materials about our products tailored to your needs.
Information about LPP brand profiles on social media
We have profiles on social networks such as Facebook, LinkedIn, YouTube (hereinafter referred to as “social networks”), where we regularly publish information about our brands and their products. The administrators of these social networks collect data about your activity using cookies and other similar technologies each time you visit our profiles. The scope and purpose of personal data processing on social networks are determined solely by their administrators.
When you visit our profiles, we have access to general statistics about your interests and demographic characteristics (such as age, gender, region) generated by social media administrators. We are responsible for managing our profiles, posting to them, and communicating with users, including personal messages.
Social networks are operated by the following companies:
- Facebook – Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland.
- YouTube – Google Inc. 1600 Amphitheatre Parkway, Mountain View, California, USA.
- LinkedIn – LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, California, USA.
If you have an account on a particular social network, we have access to the information you have made public on the same terms as other users.
When you visit our profile, social media administrators use cookies and other similar technologies to track your activity. This data is used to create anonymized statistics that cannot be linked to a specific individual. We do not have access to the personal data used by social networks to prepare statistics.
Thanks to the statistics we receive, we can better understand how you interact with our profiles, which publications are the most popular, and improve our content accordingly. Social media administrators are responsible for processing the data to create statistics, and they are obliged to advise you on issues related to data processing and the exercise of your data protection rights.
We use social media to promote our products and services, including segmenting users and customizing content to meet your needs (in accordance with the terms of use of the respective platforms).
Data protection declaration regarding the use of Google Analytics
Our websites use analysis services provided by Google Inc. (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA): Google Analytics, Google DoubleClick and Google Tag Manager. These services use cookies to analyze the performance of our websites. The data collected by the cookies is transmitted to Google servers in the USA, where it is stored.
If the IP anonymization function is activated during your visit to our website, Google shortens your IP address within the member states of the European Union or other states that are signatories to the Agreement on the European Economic Area. In some cases, the full IP address may be transmitted to a Google server in the United States and shortened there. This IP anonymization is used on our website.
Google will use the data collected at the request of the website operator to analyze traffic and prepare reports on website activity, as well as to provide other services related to website use. Your IP address collected by Google Analytics is not combined with other Google data.
You can control the settings of cookies in your browser, but this may affect the full use of all functions of the site. In addition, you can disable the storage and transmission of data about your use of the website (including your IP address) by cookies to Google, as well as access to this data by Google, by downloading and installing the plugin available at https://tools.google.com/dlpage/gaoptout.
We use Google Analytics to analyze the use of our website, which allows us to improve its functionality and offer you the most interesting products.
Use of Google Ads
As part of the use of Google Ads, your data may be shared with other partners and suppliers of LPP. The purpose of using Google Ads is to promote our products through Google Ads and other external websites. We use the data we receive to evaluate the effectiveness of our advertising campaigns and to improve our website, making it more attractive to you. If you visit our website through Google Ads, a cookie will be saved on your computer, but it does not allow you to be fully identified. The information collected may be used to serve ads on the websites of Google and its partners. If you are registered with Google, your visit to our website may be associated with your Google account.
If you do not wish to receive personalized advertising or presentations of our products, you can do the following:
- Refuse the use of third-party cookies through your browser settings.
- Block cookies for tracking transitions through the domain “www.googleadservices.com” in your browser settings.
- Disable personalized advertising as part of the “About Ads” campaign on the page https://www.aboutads.info/choices.
- Permanently disable cookies in Firefox, Internet Explorer, or Google Chrome through this plugin.
Please note that this may limit the functionality of our website.
For more information about Google’s privacy policy, please visit: https://policies.google.com/privacy?hl=uk
Facebook Custom Audience
As part of using the Facebook Custom Audience tool, we may transfer an encrypted database of our customers’ email addresses or phone numbers to Facebook services. If you are registered on Facebook or other Meta Group services and your email address or phone number matches the one you provided during registration, you may be shown sponsored messages about our offers, trends, promotions, sales or discount coupons. We do not use this tool to send promotional information directly to your email or phone.
You can disable the Custom Audiences remarketing feature in the advertising settings of your Facebook account. To do so, you need to be logged into your Facebook account. More information about Custom Audiences can be found here: https://en-gb.facebook.com/business/help/341425252616329?id=2469097953376494.
Changes to the Privacy Policy
Over time, the services and functionality of our Site may change, which may require updating the Privacy Policy. We will inform you about the release of new versions of this document by posting a corresponding notice on our Website. This document is provided for informational purposes only. The last update of this information was on 02.09.2024.